Toll free888-644-9297
MICHAEL FELANDO CHASEGlobal Management LLC

Say what you do
so the right people understand it.

Positioning, campaigns, and the material that carries them out. For businesses that are good at the work and less sure how to describe it to the people who would pay for it.

Request a callToll free888-644-9297
Printed layout sheets, a fan of color chips, and a steel ruler on a dark table under warm lamp light
Covers
Strategy · Brand · Campaign · Social
For
Small and mid-sized businesses
Starts with
An honest look at the current material

The plain version

Marketing is a decision about who you are talking to, made before anything is designed.

Most small businesses do not have a marketing problem so much as a clarity problem. The service is real, the work is good, and the website, the flyer, and the social feed each say something slightly different about it. A customer cannot repeat back what you do, so they do not call.

The fix is usually not a bigger budget. It is deciding who the business is for, what it is promising them, and what proof it can honestly offer — and then making every piece of material say that same thing.

That is the work here: strategy first, then the brand and the campaign that carry it, then the ongoing management that keeps it consistent after the launch energy wears off.

Scope

What the work covers

  1. 01

    Marketing strategy

    Who the customer actually is, what they are choosing between, and what the business should say to be chosen. Written down, so it can be followed by everyone.

  2. 02

    Brand and identity

    Naming, logo and marks, type and color, and the rules that keep it looking like one business across a website, a truck, and a shirt.

  3. 03

    Campaign work

    A launch, a season, a promotion, or an opening — the message, the creative, and the plan for where it runs and for how long.

  4. 04

    Social media management

    A posting rhythm that can actually be kept, content produced in batches, and captions written in the business’s own voice rather than a stock one.

  5. 05

    Promotional materials

    Flyers, menus, signage, business cards, banners, and apparel, designed to match the brand and printed properly.

  6. 06

    Business consulting

    A straight conversation about pricing, positioning, the offer, and where the time is going — for owners who need a second read before a decision.

Printed reports, a calculator, a fountain pen, and a cup of coffee on a wooden desk in morning light

How it runs

No retainer before there is a plan.

Start with an audit
What exists now: the website, the social accounts, the printed material, and what customers currently say about the business. Read before anything is recommended.
Agree the message
One page that says who the customer is, what is being promised, and why it is believable. Everything downstream is checked against it.
Build in the right order
Identity before campaign, campaign before content calendar. Doing it out of order is how money gets spent twice.
Hand over what you can run
Templates, a posting rhythm, and files the owner can use without calling back for every small change. Ongoing management is available if wanted, not required.

Scope, deliverables, and timing are agreed in writing before work begins. No performance guarantees are offered — marketing outcomes depend on the market, the offer, and the business itself.

Start here

Tell me what you are trying to get done.

A short message is enough to begin. Michael will call back, ask what he needs to ask, and tell you plainly whether this is the right service or something else is.

888-644-9297

By appointment — evenings and weekends when the schedule allows.

Toll free — call or text

Also offered

Every request is answered personally. No obligation, and no documents needed to ask a question.